META ADS
Performance Report
Executive Summary
This report covers Meta Ads performance for A spoken English and language coaching institute based in Navi Mumbai. The analysis covers 3 campaigns run during June 1–13, 2026 on the Uneelix ad account (excluding the WA Lead pan-India campaign).
The account ran a two-stage funnel strategy: a Top-of-Funnel (TOFU) Awareness campaign to build brand visibility, followed by two Lead Generation campaigns optimized for WhatsApp messaging conversations. All campaigns are currently paused.
Account-Level KPIs (June 1–13, 2026)
METRIC | VALUE | BENCHMARK / NOTE |
Total Spend | ₹2,559.78 | 3 campaigns combined |
Total Impressions | 1,48,915 | Across all placements |
Total Reach | 1,20,213 | Unique accounts reached |
Total Clicks | 613 | Link clicks + all clicks |
Total Conversations | 165 | WA messaging starts (lead camps) |
Avg. Cost Per Result | ₹14.31 | Avg of 2 lead campaigns |
Best Campaign CPR | ₹12.94 | TBI_ALL LAN campaign |
TOFU CPM | ₹2.65 | Extremely cost-efficient awareness |
Campaign 1: TBI_ALL LAN_LEAD_6/26
Detail | Value | Detail | Value |
Objective | Lead Generation | Opt. Goal | Replies |
Ad Set | INSTA_TBI_ALL_LAN_6/26 | Budget | ₹270/day |
Period | Jun 7 – Jun 11, 2026 | Status | Paused |
Spend | Impressions | Reach | Clicks | CTR | CPM |
₹1,177.70 | 35,108 | 26,951 | 266 | 0.76% | ₹33.55 |
CPC | Freq. | Convos | CPR | Engagements | Video Plays |
₹4.43 | 1.30 | 91 | ₹12.94 | 6,165 | 5,833 |
Campaign 2: TBI_English_leads_6/6/26
Detail | Value | Detail | Value |
Objective | Lead Generation | Opt. Goal | Replies |
Ad Set | TBI_ENG_leads_WA_6/6/26 | Budget | ₹270/day |
Period | Jun 6 – Jun 10, 2026 | Status | Paused |
Spend | Impressions | Reach | Clicks | CTR | CPM |
₹1,161.32 | 30,368 | 22,556 | 232 | 0.76% | ₹38.24 |
CPC | Freq. | Convos | CPR | Engagements | Video Plays |
₹5.01 | 1.35 | 74 | ₹15.69 | 4,664 | 4,382 |
Campaign 3: TOFU_4/6/26_TBI
Detail | Value | Detail | Value |
Objective | Awareness | Opt. Goal | Impressions |
Ad Set | ENG_TBI_TOFU_4/06/26_Max_imp | Budget | ₹100/day |
Period | Jun 4 – Jun 6, 2026 | Status | Paused |
Spend | Impressions | Reach | Clicks | CTR | CPM |
₹220.76 | 83,439 | 70,706 | 115 | 0.14% | ₹2.65 |
CPC | Freq. | Reach Result | CPR (Reach) | Engagements | Video Plays |
₹1.92 | 1.18 | 70,706 | ₹3.12 / reach | 136 | 6 |
Campaign Comparison — Lead Campaigns
Metric | ALL LAN Campaign | English Leads Campaign |
Spend | ₹1,177.70 | ₹1,161.32 |
Impressions | 35,108 | 30,368 |
Reach | 26,951 | 22,556 |
CTR | 0.76% | 0.76% |
CPM | ₹33.55 | ₹38.24 |
CPC | ₹4.43 | ₹5.01 |
Conversations | 91 | 74 |
CPR | ₹12.94 | ₹15.69 |
Engagements | 6,165 | 4,664 |
Post Shares | 73 | 54 |
Video Plays (3-sec) | 5,833 | 4,382 |
VERDICT | WINNER — Best CPR & volume | Close 2nd — similar CTR |
Key Observations
- ALL LAN campaign delivered the best cost-per-result at ₹12.94 with 91 conversations — highest volume among lead campaigns.
- TOFU awareness campaign achieved exceptional reach of 70,706 unique accounts at just ₹2.65 CPM — significantly below industry average for India.
- All 3 lead ad sets are optimised for Replies instead of Lead Generation. Switching to Lead Gen objective could lower CPR further.
- CTR of 0.76% on both lead campaigns is consistent and healthy for India messaging campaigns, though there is room to test new creatives to push above 1%.
- High engagement on ALL LAN (6,165 post engagements, 73 shares) confirms the ad creative resonated strongly with a multilingual audience.